RS Lifestyle Recruitment

Marketing Coordinator Benelux Trendy Brand

City

Regio Utrecht of Brussel

Company profile

World player famous for its casual street wear brands

Job description

Manage all marketing functions and budget at the Benelux; focusing especially on PR & Media, Sponsorship (Team & Events), E-Marketing and In-Store. Work closely with the Marketing manager or Country Manager to ensure that Benelux marketing initiatives are both locally relevant and globally consistent.
GENERAL
* Significantly improve brands image and awareness, increasing coverage, upgrading quality perception and reflecting brands positioning and differentiation from competitors.
* Identify, determine, execute and implement marketing strategies, plans and tools in the most relevant way for the Benelux market while ensuring consistency with global visions, messages and objectives.
* Drive brand development and sales growth in accordance with global marketing & sales strategy as well as Benelux business plan.
* Analyze results and provide fully comprehensive reports of Marketing activities in Benelux.
BUDGET
* Work closely with the Marketing Manager to maximize marketing budget and grow brand presence & sales in Benelux.
* Develop annual budget proposals and expenditure allocation plans; in accordance with marketing strategy and allocated budget.
* Regularly analyze and review allocation of marketing budget to ensure results are achieved efficiently.
* Monitor and report budget on a monthly basis, and be positioned to readily identify spent, committed and planned status at all times.
* Maximise every single investment towards the brands objectives.

SPONSORSHIP
* Ensure thorough planning, implementation and monitoring of Sponsorship marketing activities in Benelux.
* Implement Sponsorship marketing assets/concepts provided by Central Marketing team.
* If required, adapt EMEA Sponsorship marketing materials to Benelux needs – in close collaboration with and under approval of Marketing Manager EMEA – and implement them accordingly.
* Coordinate sponsorship projects with Sales team, key customers and external partners.
* Identify and support athlete teams for each category (Skate, Snow, Surf, BMX…).
* Manage all aspects of the brands Benelux events and special projects; conceptual creation, logistical processes, legal implications, third party partnerships, implementation and follow up.
* Ensure efficient grassroots marketing for the brands Benelux through close collaboration with Marketing Manager.
* Work closely with Marketing manager EMEA to make sure that market needs are fulfilled and further improve Sponsorship marketing tools based on market feedback.

IN-STORE
* Ensure thorough planning, implementation and monitoring of Retail & Trade marketing activities in Benelux.
* Implement existing In-Store marketing assets (POP, VM, SIS & Partnership concepts) provided by Central Marketing team..
* If required, adapt EMEA In-Store marketing materials to Benelux needs – in close collaboration with and under approval of Marketing Manager and Retail & Trade marketing Manager EMEA – and implement them accordingly.
* Coordinate in-store projects with Sales team, key customers and external partners.
* Work closely with Marketing manager EMEA to make sure that market needs are fulfilled and further improve Retail & Trade marketing tools based on market feedback.

PR & MEDIA
* Ensure thorough planning, implementation and monitoring of PR & Media marketing activities in Benelux.
* Implement existing PR & Media marketing assets/concepts provided by Central Marketing team.
* If required, adapt EMEA PR & Media marketing materials to Benelux needs – in close collaboration with and under approval of Marketing Manager and PR & Media Manager EMEA – and implement them accordingly.
* Coordinate local PR & Media projects with Sales team, key customers and external partners.
* Work closely with Marketing manager EMEA to make sure that market needs are fulfilled and further improve PR & Media tools based on market feedback.

INTERACTIVE MARKETING
* Ensure thorough planning, implementation and monitoring of Interactive marketing activities in Benelux.
* Implement existing Interactive marketing assets/concepts provided by Central Marketing team.
* If required, adapt EMEA Interactive marketing materials for Benelux needs – in close collaboration with and under approval of Marketing Manager and Interactive Marketing Manager EMEA – and implement them accordingly.
* Coordinate local Interactive projects with Sales team, key customers and external partners.
* Manage local sections of Vans Benelux website.
* Work closely with Marketing manager EMEA to make sure that market needs are fulfilled and further improve Interactive marketing tools based on market feedback.

Profile

* Marketing Degree; Bachelor or Master level
* Some Marketing management experience
* Deep understanding of the brand as well as the action sports and lifestyle industries
* Analytical Skills: Thinking critically, logically and constructively about significant problems. Examining questions from a broad standpoint – not just from one angle.
* Language skills: Fluent in English and Dutch (both written and spoken). Notions of other European languages would be a plus.
* Excellent writing skills.
* Experience in working in multicultural teams.
* Willing to travel frequently.
* Enthusiastic, pro-active person who can handle stress and take initiatives.
* Excellent ability to work with tight deadlines and deliver on budget.
* Excellent attention to detail.
* Excellent communication skills.

Additional information

Further information about our client available at another time. Interested? Please send your resume in a Word document and refer to Marketing Coordinator Benelux number 3023.

Interested?

Please contact us via info@rsrecruitment.nl.